Increasing the revenue with geo targeting has always been a challenge for marketers, creators, and businesses alike. But now, with URL shorteners, the interim hiccups will no longer exist in the frame. While these were preliminary used to clean long URLs and generate shorter versions, integration of advanced features has made them more useful. In other words, you can now create a geo-targeted short link and earn money by maximizing relevance and engagement with minimal efforts.

What are geo-targeted short links?

Before delving right into this stellar revenue model, let’s understand what a geo-targeted shortened URL implies. Consider it to be a link that will redirect the users to different destinations based on their real-time location. Here, you won’t have to create separate links for the same webpage for each audience section segmented according to their locations.

Rather, the entire content will get consolidated into one smart, shortened link that can adapt automatically without hindering access. But the question is whether using a short URL generator for geo-targeting is profitable or not. Here’s your answer.

1.  Maximized conversions: With pages being localized, brands can deepen the trust with their users and increase the likelihood of purchases.

2. Seamless user experience: There won’t be any frustration amongst the audiences due to unavailable webpages in different countries.

3. Higher CPM/ payout rates: These shortened URLs automatically redirect premium traffic to offers having the highest-paying advertisers.

How to monetize geo-targeted links?

It’s not easy to generate a geo-targeted short URL and earn money, especially since the digital ecosystem is hypercompetitive and cannot tolerate errors. That being said, we have outlined a few strategies you can try to increase your success rate.

Using link shorteners with geo-targeting features

Not all tools will allow you to create shortened URLs specific to different destinations. Premium platforms like Bitly come with this excellent feature that will help you configure the shortened link based on the potential geographical locations you plan to target.

Pairing with affiliate marketers

With affiliate programs, you can easily use a short URL generator to access location-specific marketplaces. Here’s how.

a. Amazon Associates can be used to redirect potential shoppers to the correct Amazon product page.

b. Send the incoming web traffic to the local eCommerce webpages to maximize conversion and engagement.

c. Promote Cost-Per-Action offers that have validity based on specific geographical locations.

Segmenting the audience

You also need to identify the sources of the incoming traffic to the website before shortening the URL. For instance, if 30% traffic originates from the US and 40% comes from India, you need to route the short link to both the locations. Only then can you generate relevant content that can fit all sizes.

Optimizing for high-value regions

Traffic from premium geographical locations needs to be directed to offers that have high-paying CPA or CPM. Using an URL shortener will help you make relevant content accessible to marketers who prefer specific geographies based on the industry niche.

Conclusion

Geo-targeting is no longer an option for businesses and creators across the world. This strategy can help you increase the conversion rate by several notches, provided you are using the URL shortener. Only then can you eliminate the interim risks of ad fatigue and decreased engagement from the picture and strengthen your brand’s digital footprint